7
modules, all active every month — at varying intensity depending on your quarter.
Services Monthly retainer
A retainer isn't a subscription. It's a construction commitment.
We carry the scientific, editorial and commercial voice of your brand for six to twelve months. Every month produces reusable assets. Every quarter moves an indicator.
6–12
months of engagement — the time it takes for a scientific voice to settle on a market.
5 d
to receive a proposal — free quote, a single frame calibrated to your context.
Three reasons narrative construction doesn't happen in one shot.
An RCT, an EFSA dossier, a brand repositioning doesn't close in three weeks.
An editorial line that holds up against the press, a scientific dossier that resists a university nutritionist, a brand repositioning that goes beyond the initial brief: these are built, tested, corrected through real audience contact. Not in sprints, not in one shots.
Your citability in ChatGPT, Perplexity, Gemini isn't built in a quarter.
It's built by accumulating sourced, structured, interlinked, updated content. It's foundation work, measured every month across five AIs, with editorial corrections at each cycle. A one-shot doesn't move citability; continuous presence does.
UPF, NOVA, Nutri-Score, pesticides, bad science: attacks aren't scheduled.
A retainer guarantees a pre-written defence line on your at-risk topics and a senior reachable — not an emergency quote on a Friday at 6pm, just as an unfavourable article has dropped in a mainstream desk.
What we carry, every month
Seven modules. All active, at varying intensity by quarter.
No à la carte menu, no add-ons billed separately. The scope is stable; the monthly effort calibrates to your context — press calendar, product launch, active crisis, international rollout.
Science-to-commercial translation, kept current.
Maintained, revised every quarter as your scientific dossiers, repositionings, product launches evolve. One single reference for R&D, marketing, sales, press, leadership.
One to two pillar assets per month.
Pillar article, white paper, dossier, webinar, CEO interview, thematic series. Controlled vulgarisation, traceable sourcing, scientific and legal validation before publication.
Targeted pitch, living press kit.
Scientific placement in NutraIngredients, Food Navigator, Les Échos, mainstream health desks. Named relationships, no spray-and-pray. Press kit kept continuously up to date.
Battle cards, one-pagers, commercial decks.
Refreshed whenever a competitor moves, a claim shifts, a regulatory dossier changes. Arming your teams without betraying the science or promising what isn't authorised.
Initial audit, monthly monitoring on 5 AIs.
ChatGPT, Claude, Gemini, Perplexity, Mistral: re-measured every month with our own AI visibility measurement tool, alerts and a quarterly review. Corrective actions integrated into editorial production — not a separate line item, not a report that ends up in an annex.
Weekly alerts, defence line pre-written.
Sensitive territories in your category — UPF, NOVA, Nutri-Score, pesticides, bad science. Defence line pre-written on 3 to 5 at-risk topics, reactivatable within two hours.
One single senior contact. One monthly ritual. One quarterly report.
No rotation of juniors, no hidden subcontracting. Nicolas owns the mission end to end and mobilises the network partners announced at the brief — across the full retainer.
Four phases, one direction.
01 · Framing M1
02 · Foundations M2–M3
03 · Production M4–M9
04 · Overhaul M10–M12
Full audit and twelve-month roadmap.
Audience audit, category audit, scientific audit, full AI visibility audit, internal interviews. Deliverables: full diagnostic + twelve-month editorial and press roadmap, validated with leadership.
Message house v1, first pillars, initial defence line.
Message house validated, first editorial pillar assets produced, defence line pre-written on the 3 to 5 at-risk topics identified, basic battle cards on your main competitors.
Steady cadence, active press, field iterations.
Two assets per month at full cadence, continuous press relations, monthly AI visibility monitoring, iterations based on field feedback — sales, journalists, scientists, buyers.
Cycle review and preparation of the next cycle.
Full review on KPIs defined at M1, adjustment of narrative pillars, identification of blind spots, preparation of the next cycle's roadmap with leadership.
One frame, calibrated to your context.
Monthly retainer
Tailored to your context.
Intensity calibrates to your quarter: editorial volume, press frequency, monitoring density, field presence. The scope — the 7 modules — stays the same across tiers. It's the monthly effort that varies, not the craft.
01
Foundations Message house in place, one editorial pillar per month, light monitoring, full AI visibility audit once a year.
02
Full cadence Two assets per month, active press, monthly AI visibility monitoring, defence line maintained continuously.
03
High-stakes context Sector consolidation, active crisis, international rollout, repositioning. Doubled cadence, field presence.
Take the diagnostic
The frame is set together at month 1, based on the diagnostic.
What CMOs ask before signing.
Cleanly. We sit on the scientific-editorial layer, upstream of or alongside your existing partners. We routinely work in tandem with our clients' brand, paid and influence agencies — we carry the expert voice, they carry consumer activation.
Depends on your segment. B2B: qualified leads, sectoral share of voice, LLM citability on target prompts, sales cycle. B2C: press pickup, qualified engagement, editorial NPS. Clinics: appointment requests, scientific press, local awareness. Groups in transition: monitoring → crisis avoided, response time, public posture maintained.
Everything is yours. Message house, content, battle cards, monitoring, scripts, press kits. We don't farm rent on locked assets. Your teams keep an editorial estate usable for years, even after the retainer ends.
Because a full audit, a validated message house and a first editorial wave only produce measurable results from quarter 2. Signing for three months would be honest to no one — not to you, not to us. Six months is the threshold below which the format makes no sense.
A senior account director (Nicolas Rousseau or equivalent), an editorial lead, a science journalist, a monitoring lead. No rotation of juniors, no hidden subcontracting. The same people for the entire retainer, save exceptional events.
We deliberately cap our portfolio at around twelve active retainers, to keep senior quality on every account. A waiting list exists in some quarters. We prefer to turn down a brief than to dilute attention.
Before you write, the useful answers.
The disciplined sequence of the method’s four phases, with recurring deliverables among the twelve types: message house, battle cards, pillar articles, defence line, quarterly report.
The full cycle covers twelve months in four phases, measured quarterly. With a safeguard: without cross-validation by leadership + R&D + sales in month one, phase two does not start.
Everything. Every asset produced is reusable and belongs to you — message house, battle cards, content, press kit. No single-use slides, no engineered dependency.
With the Blueprint (eight minutes, free, no call). Before discussing a retainer, you will know where you are losing.
Good: I don't replace it, I reinforce it. I work in your tools and routines, on what is most often missing in-house: turning the science into messages that R&D, legal and sales sign off. Depending on the need, that's a targeted mission, team training or ad interim support.