01Lead time · 5 days
Full AI visibility audit.
300 questions your audience asks, put 3 times to 6 AIs (ChatGPT, Claude, Gemini, Perplexity, Mistral, and Copilot by hand). Benchmark of 3 to 5 competitors, statements reviewed, regulatory audit of the answers, 60-minute debrief and a signal-by-signal plan. Talk about this audit
B2B and B2C brands wanting to measure their AI visibility before budget arbitration.
02Lead time · 1 day
Spokesperson media training.
Preparation of 1 to 3 spokespersons before major appearance (interview, podcast, conference). Interview simulation, Q/A sheets on trap topics, video debrief, written recommendations.
CEO, R&D director, scientific expert before critical milestone (Vitafoods, sector conference, health podcast).
03Lead time · 7 days
Product or ingredient one-pager.
Pharmacy format (B2C) or formulator format (B2B). Article 13.5 claim, RCT, mode of action, contraindications, dosage, cost-in-use. Legal and R&D validation included.
field sales, pharmacy team, distributor training, trade-show presentation.
04Lead time · 7 days
Competitor battle card.
One page per targeted competitor. Price objections, comparative cost-in-use, scientific counter-claims, documented weak points, response scripts for sales.
sales leadership losing meetings to an identified competitor, or preparing an offensive on a key account.
05Lead time · 10 days
Defense line on 1 sensitive topic.
A sourced argument, validated legal and R&D, on a risk topic (UPF, additive, contested claim, unfavorable study). Three calibrated response levels: tweet, LinkedIn post, press release.
exposed brands sensing a controversy or having to respond to a recent NGO / influencer attack.
06Lead time · 15 days
Science-to-Growth scoping.
In-depth diagnostic on the 3 pillars (scientific storytelling, narrative differentiation, activation effectiveness), interviews with 4 internal functions, 24-page report with 12-month roadmap.
marketing leadership before retainer arbitration or before a strategic exec committee.
07Lead time · 15 days
Quarterly press pitch.
Three angles framed on the available scientific material, targeted journalist list (8 to 12), pivot press kit, first meetings booked. 30-day follow-up included.
brands wanting to test health press before a retainer, or with a publication / milestone to valorize.
08Lead time · 15 days
Message-house reformulation.
Overhaul of an existing message house (claim reframed under Article 13.5, vocabulary updated against the category audit, anti-claim added). 4-function validation and sales brief.
brands with a platform older than 24 months or in repositioning post-acquisition / post-crisis.