Science decoded, the business angle included.
Ingredient markets, clinical studies under scrutiny, regulatory, AI visibility. Every insight is sourced — PubMed, EFSA, dated reports — and ends with what it changes for your pipeline.
Insights — Page 4
Your practical guide to prompting with Claude.ai
How can food ingredient professionals use Claude effectively? A practical guide with concrete examples.
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Allergies, diabetes, fatigue... These chronic illnesses are shaping the future of functional foods
Sciensano survey confirms rise in chronic diseases. A strong signal for innovation in the ingredients sector.
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What if you thought about your ingredients the way Nike does?
Why should ingredient brands take inspiration from Nike? A powerful analysis for rethinking B2B branding.
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CSR in 2025: still a promise of growth for B2B brands?
CSR remains a driver of value for brands, provided they meet the expectations of the public. We take a closer look at the Kantar Sustainability Sector Index 2025.
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Navigating the changing patient journey: what implications for B2B healthcare marketing?
The evolution of the patient pathway is reshaping B2B healthcare marketing, with a resolute focus on education and awareness.
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How do we deal with the uncertainty of ingredients in 2025?
How can you navigate the uncertainty of ingredients in 2025? Blockchain, transparency, sustainability, we tell you everything!
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Beyond Meat: autopsy of a strategic crash in the world of plant proteins
Beyond Meat's meteoric rise and then sudden fall offers a marketing lesson for all players in the plant protein sector. Here's how.
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Whey proteins and seniors: an untapped opportunity for brands?
Whey proteins can improve cognitive function in older people, but this market remains under-exploited. We take a closer look.
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Probiotics: Navigating the regulatory maze and deploying effective communication strategies
How can we overcome EFSA's resistance to probiotics and develop effective communication strategies?
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Ultra-processed foods: a turning point for the food ingredients industry?
ANSES warns of the risks of ultra-processed foods. What changes are in store for the food ingredients industry? Analysis.
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Plant proteins: who are the newcomers in 2025?
Discover the newcomers to the plant protein sector in 2025: sunflower, microalgae, mycelial fungi and moringa. A complete overview for players in the food ingredients sector
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Food and Drink: how can we stay competitive in the face of the trends of 2025?
The food trends of 2025 deciphered: growth in ingredients, sustainable innovations and strategies for staying competitive.
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