Raising awareness without over-promising on the link between the gut and hormones for Yakult

How do you approach a complex and sensitive subject - the link between intestinal microbiota and female hormones - in a way that is accessible, educational and complies with regulatory requirements?

We have opted for an information and prevention approach, based on educational content co-constructed with recognised experts, without excessive health claims.

• Posters and flyers
• Press inserts
• Magazine distribution media Women & Health

The campaign has been effective in raising awareness among the public and healthcare professionals, while reinforcing the scientific credibility of the approach.