Asserting fermentation expertise through a press and editorial campaign for Ennolys By Lesaffre

Ennolys wanted to raise its profile as an expert in industrial fermentation, while clarifying the dual nature of its business:

• on the one hand natural aromatic molecules,
• on the other fermentation services & DSP for biotech projects.

The initial challenge was to come up with a clear, immediately readable message in a highly constrained B2B press environment.

We have opted for a progressive approach:

A structuring press insert, A single visual that expresses our dual expertise in products and services. Editorial relay via the blog, The aim is to explore the technical issues in greater depth and establish credibility over the long term.

• Building a central message : “Your partner in fermentation solutions”
• Clear hierarchy between OUR PRODUCTS and OUR SERVICES
• Factual, industrial tone, focused on expertise and operational know-how
• Coherent use of short media (press) and long content (blog)

• 1 ½ page A4 press insert
• Expert blog posts on industrial fermentation and DSP

The press insert enabled Ennolys to establish a clear and credible positioning, serving as a gateway to more in-depth content. The editorial relay strengthened the brand's technical legitimacy with R&D and industrial targets.