Science decoded, the business angle included.
Ingredient markets, clinical studies under scrutiny, regulatory, AI visibility. Every insight is sourced — PubMed, EFSA, dated reports — and ends with what it changes for your pipeline.
Insights — Page 2
Green kiwifruit: How Zespri won the EFSA's holy grail
It's official as of 31 July 2025: the European Commission has authorised a health claim for green kiwifruit. This is a first.
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Acute ROI: what is your level of risk compared with Nike?
Expert analysis of the Nike case: analysis of the mechanisms of ROI and its toxic effects on brand performance. Strategic lessons.
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Pepsi enters the era of the prebiotic soda: deciphering a sectoral transformation
With its new prebiotic soda, the brand is exploring a new segment combining pleasure, digestive health and innovation. A trend to watch.
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To win B2B, it's no longer enough to be known: trust is becoming the new sinews of war
According to a LinkedIn-Ipsos study, 81 % of B2B decision-makers choose a brand they trust, even a little-known brand. Here are some explanations.
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The unsuspected influence of smell on food intake
A study reveals how the sense of smell influences hunger circuits. A promising sensory lever for nutrition and health.
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Summer trends 2025: what searches on Pinterest reveal about new consumer expectations
What are the summer trends on Pinterest in 2025 and their potential impact on the food sector? We take a closer look.
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Home cooking: an underestimated lever for healthier, more responsible eating?
How does home cooking impact health? Let's take a look at recent data and see how brands can leverage this.
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GLP-1, the new game-changer in nutrition?
The rise of GLP-1 drugs is redefining nutrition. Find out why your brand needs to pivot now.
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What if you thought about your ingredients the way Nike does?
Why should ingredient brands take inspiration from Nike? A powerful analysis for rethinking B2B branding.
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CSR in 2025: still a promise of growth for B2B brands?
CSR remains a driver of value for brands, provided they meet the expectations of the public. We take a closer look at the Kantar Sustainability Sector Index 2025.
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Brand strategy: the secret weapon of successful companies
A brand strategy is not a cosmetic luxury, but a powerful performance driver. Turn your identity into a sustainable advantage.
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Maternal nutrition: our children are what we eat during pregnancy
Eating habits during pregnancy influence the risk of ADHD and autism. How can you reposition your supplement brand?
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