Science decoded, the business angle included.
Ingredient markets, clinical studies under scrutiny, regulatory, AI visibility. Every insight is sourced — PubMed, EFSA, dated reports — and ends with what it changes for your pipeline.
Insights — Page 9
Summer trends 2025: what searches on Pinterest reveal about new consumer expectations
What are the summer trends on Pinterest in 2025 and their potential impact on the food sector? We take a closer look.
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Belgian dietary recommendations 2025 under the microscope: towards a tidal wave of nutritional policies in Europe?
The Belgian dietary recommendations for 2025 point to a structural transformation in nutrition. Key changes under the microscope
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When the right prompt saves the day: what an Oxford study on AI and medical diagnosis (really) reveals
An Oxford University study reveals that AIs can diagnose diseases — but fail as soon as a human writes the wrong prompt.
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The attention equation: why quality of attention is worth more than quantity
A McKinsey report on the attention equation reveals the real levers for monetising content. It could revolutionise your B2B strategy.
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Coming revolution in the US Dietary Guidelines
Reform of the "Dietary Guidelines": return of "whole" foods, promotion of plant proteins and monitoring of ultra-processed foods.
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When plants help combat malnutrition
Launch of Fortimel PlantBased Energy: towards more plant-based medical nutrition. Deciphering the opportunities in undernutrition.
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Home cooking: an underestimated lever for healthier, more responsible eating?
How does home cooking impact health? Let's take a look at recent data and see how brands can leverage this.
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Prebiotics and probiotics now available in snack foods
Faced with the rise of healthy snacking, prebiotics and probiotics are emerging as powerful differentiators. Analysis.
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Purple bacteria: the future of sustainable proteins on your plate?
Purple bacteria are emerging as an innovative source of alternative proteins in the face of today's environmental challenges. Here's why.
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Your practical guide to prompting with Claude.ai
How can food ingredient professionals use Claude effectively? A practical guide with concrete examples.
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Sports nutrition in Europe: 7 ways to stand out in a booming market
Sports nutrition is no longer just for athletes. Trends in 2025 and key opportunities in a fast-growing European market.
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GLP-1, the new game-changer in nutrition?
The rise of GLP-1 drugs is redefining nutrition. Find out why your brand needs to pivot now.
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