Rewriting Sunbloom’s sales deck to sell the science behind its plant proteins

Sunbloom, a subsidiary of the Avril Group, is positioned as a key player in plant proteins. Following its acquisition in 2023, the brand needed a new approach to reflect its spirit of innovation and optimise its commercial communication with its strategic targets.

Customer : SunbloomSector: Plant proteins / Sustainable nutritionProject : Sales Deck overhaul & Strategic positioningDate : 2024

• Modernising the commercial presentation while highlighting Sunbloom's scientific expertise.
• Adapting your message to convince a variety of audiences: R&D, Marketing, Purchasing.
• Highlighting sustainability and innovation without falling into conventional wisdom.

We began with an in-depth analysis of the existing presentation and customer feedback. The strategy was structured around three axes:

Message redesign Analysis of the needs of target audiences. Identifying competitive advantages Building a value-added narrative Structure optimisation Reduced from 31 to 13 slides for more concise, impactful communication. Clear hierarchy of messages: from inspiration (market trends) to proof (concrete use cases). Modular content that can be adapted to suit the audience. Evolution of the Visual Identity Modern design inspired by naturalness and sustainability. Graphic consistency with the Avril Group identity. Optimised display of technical data.

• Modular sales deck (31 → 13 slides)
• Use cases tailored to each audience
• Digital assets aligned with the refreshed identity

• Enhanced positioning : A more engaging narrative, tailored to the expectations of decision-makers.
• Brand Recognition : A modernised visual identity, consistent with the values of the Avril Group.
• Sales Effectiveness : A flexible, high-impact presentation that makes prospecting and conversion easier.